Case Studies

GALE Pacific

Case Study: Building a Scalable Workforce Solution for a Complex Manufacturing Business

GALE Pacific is a global manufacturer and distributor of high-performance technical fabrics, servicing consumer, commercial and industrial markets across Australasia, the Americas and beyond.

With more than 70 years of innovation, the company designs architectural shading, agricultural protection and outdoor lifestyle products under brands including Coolaroo and GALE Commercial.

Following the appointment of a new CEO, GALE Pacific engaged Galvin-Rowley Executive to support a broad workforce solution across ANZ. The engagement required more than individual role delivery. It called for a structured, advisory-led approach that could connect leadership capability, commercial priorities and operational execution.

The Challenge

GALE Pacific operates in a vertically integrated model, from research and development through to manufacturing and global distribution. This created a complex hiring environment across multiple functions, seniority levels and stakeholder groups.

The business required talent across executive leadership, commercial and sales, supply chain and procurement, manufacturing and engineering, marketing and product, people and culture, and customer experience.

The key challenge was alignment. Planning, procurement, logistics, production and sales were highly interdependent, meaning each appointment needed to be understood in the context of the broader operating model.

GALE Pacific also required blended capability profiles. The business sits across consumer retail, commercial channels, industrial markets and technical manufacturing, creating a need for candidates who could operate across both strategic and practical environments.

 

Our Solution

Galvin-Rowley Executive delivered a structured, research-led talent solution using GALE Pacific’s business model as the foundation.

The first step was to organise the hiring program into clear functional pillars. This helped create role clarity, support stakeholder alignment and ensure each appointment was connected to the company’s broader commercial and operational priorities.

Galvin-Rowley Executive then implemented a three-layer hiring strategy.

The leadership spine focused on strategic direction, transformation and organisational capability, including executive finance, people and culture, and national sales leadership.

The commercial engine focused on revenue growth and customer channels, including account management, sales management and marketing leadership.

The operational backbone focused on execution, efficiency and service delivery, including supply chain, procurement, logistics, manufacturing, engineering and customer service.

To support consistency across a large volume of roles, Galvin-Rowley Executive used a centralised delivery model with a dedicated account lead, functional specialists and a consistent candidate evaluation framework. This enabled Galvin-Rowley Executive to manage complexity while maintaining rigour, care and alignment across each appointment process.

 

The Impact

The engagement gave GALE Pacific a scalable hiring framework across a complex, multi-functional workforce program.

Galvin-Rowley Executive helped translate business priorities into clear role requirements, supporting Galvin-Rowley Executiveater alignment between the CEO, leadership team and hiring managers. This was particularly important where initial role documentation was limited or where roles needed to be shaped around strategy rather than inherited position descriptions.

The program also supported end-to-end workforce coverage. Galvin-Rowley Executive worked across executive, commercial, operational, technical and customer-facing roles, creating consistency in how capability, fit and function were assessed.

Each appointment area was connected to a business priority. Sales and marketing roles supported revenue growth. Supply chain, procurement and logistics roles supported efficiency and execution. Manufacturing and engineering roles supported operational performance and innovation. People and culture roles supported capability, continuity and leadership alignment.

 

Key Placements

Key Placements

Galvin-Rowley Executive supported hiring across the following functional areas.

Executive and Finance

  • Chief Financial Officer: providing executive financial leadership and supporting strategic business performance
  • Commercial Business Manager: connecting commercial decision-making with operational and financial priorities

People and Culture

  • Senior Manager, People and Culture: strengthening organisational capability and leadership alignment
  • Human Resources Manager, ANZ: supporting people operations across the region
  • Administrator, People and Culture: providing coordination and administrative support to the people function
  • Payroll Officer: supporting payroll accuracy and employee service delivery

Sales and Commercial

  • National Sales Manager, Commercial: leading commercial sales strategy and market growth
  • Sales Manager, Commercial: supporting customer relationships and commercial channel performance
  • National Account Manager, Bunnings: managing a major retail account relationship
  • National Account Manager, Independents and Grocery: supporting growth across independent and grocery channels
  • Field Sales Manager, Retail: leading retail field execution and customer engagement

Marketing and Product

  • Senior Marketing Manager, Retail and Commercial: aligning brand, channel and customer priorities
  • Product Manager, Kitchens and Bathroom: supporting product strategy and category development

Supply Chain and Operations

  • International Procurement Lead: supporting global procurement capability
  • Procurement Manager: strengthening supplier management and purchasing discipline
  • Supply Chain Planning Manager roles: supporting integrated planning and operational coordination
  • Demand Planning Analyst: improving visibility across demand and supply requirements
  • Supply Planner: supporting stock availability and planning execution
  • Logistics Manager roles: strengthening logistics coordination and delivery performance

Manufacturing and Engineering

  • Production and Continuous Improvement Manager: supporting manufacturing performance and operational improvement
  • Process Engineer: strengthening technical capability and process efficiency

Customer Experience

  • Customer Service Manager: leading customer service performance and team capability
  • Customer Service Representatives: supporting responsive customer engagement
  • Customer Service Representative, Technical Specialist: providing technical customer support for specialist product enquiries

GALE Pacific’s engagement demonstrates Galvin-Rowley Executive’s ability to operate as a strategic talent partner for complex organisations.

By understanding the operating model, structuring the hiring program and aligning roles to business outcomes, Galvin-Rowley Executive supported GALE Pacific with a workforce solution that went beyond recruitment delivery. The result was a clearer, more coordinated approach to building the capability required for growth, performance and long-term organisational impact.

What Our Clients Say

Jennifer’s management of the candidate side of searches is exemplary. Too often, candidates are left wondering where we are in the process, what’s next, and, without good advice, going into interviews. Jennifer and her team are the opposite of this. I felt informed about the process and given background on the hiring company and its executives, enabling me to move confidently into interviews. Jennifers always delivered on the promised timing of updates. Her attention to detail on the client side of the recruitment is precise and focused. It has been a pleasure to work with Jennifer, and I can highly recommend her services.

Allison Smith

Board Chair, Dandenong Market

I first met Jennifer as a candidate. Having touched most of the major search firms as a candidate for executive roles and experienced first-hand their generally low level of candidate care, I have had no hesitation in recommending Jennifer to colleagues who are searching for a new job, or in using her myself as a preferred provider when in need of HR staff.

Mike Johnson

Former HR Director, SKILLED Group

Jen has really invested in understanding our culture and what attributes to look for to ensure a seamless team-fit. In addition, her definition of quality and high-calibre is the same as ours.
That makes life so much easier, and means we are consistently forced to make tough choices at the end of a relatively short recruitment period.
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CEO, Kikki.K
Former CEO, Hallmark International

Galvin-Rowley Executive is a boutique executive placement agency that delivers above and beyond service with integrity to its clients.
The Director, Jennifer Galvin-Rowley, takes the time to understand her clients’ needs and then searches through her amazing network of contacts to find the right people for the right jobs.
Whilst I was CEO of BeyondBlue, Jennifer and her team were a delight to work with and I wouldn’t go anywhere else if I was looking for a key executive.

Dawn O’Neil, AM

Former CEO, BeyondBlue

For nine months we’d searched in vain for a HSE Manager. This was a difficult project: candidates were scarce, our standards were high, and the role was in the country.
When Jen was referred to us, she stood above the other recruiters for three reasons: she dealt in specialist OH&S Managers; she knew how to fill rural roles; and she didn’t advertise—she searched.
Jen approached the task with imagination. Her ideas were unusual, yet so logical. She handled candidates with promptness and respect, and we swiftly found and hired a great fit. I therefore suggest you let Jen recruit your next manager.

Jim Cooper

Former CEO, Port of Portland
Former Managing Director and CEO, Terragen Holdings Limited
Chair Audit & Risk Management Committee and Non-Executive Director, Dandenong Market
CEO, Continence Health Australia
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