Ever wondered how T2 manages its e-commerce presence?
The company’s Head of E-Commerce, Manik Godhwani, opens up about the business’s key areas of focus, and its biggest struggles. Spanning across three key channels; direct to consumer (t2tea.com), marketplaces and wholesaler third-party sites, T2’s e-commerce strategy is all about making T2’s products available globally, with 24/7 shopping capabilities. This in itself might not sound any […]
